The Story of Desert Joy

Our Story

Our History

In December 2012 Agro Care started their sister project in Tunisia. Agro Care is one of the largest Dutch tomato growers with over 100 ha of greenhouse in the Netherlands.

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Collaboration with the Zarrouk family

Collaboration with the Zarrouk family

In December 2012 Agro Care started their sister project in Tunisia. Agro Care is one of the largest Dutch tomato growers with over 100 ha of greenhouse in the Netherlands.

From idea to reality

From idea to reality

From idea to reality in 2012 we started building our first greenhouse of 2.5 hectares in Chencho

Certification Fair Trade

Certification Fair Trade

Our company Desert Joy was certified Fair Trade, Farmers and workers have a strong voice, people can create change and invest in their future.

We are halfway through our project

We are halfway through our project

We have built 20 hectares of plastic greenhouses, most of the region have benefited from this project.

Desert Joy project is finalized

Desert Joy project is finalized

We have built 40 ha of greenhouses with an employability of 1200 employees and with 12.000 tons of tomatoes export to Europe. 

The ambitions are not over yet

The ambitions are not over yet

Now we are starting a new challenge "Hicha Joy" which will be the most important and developed agricultural company in Africa.

2011

2012

2015

2017

2020

2022

Reason to choose Tunisia

Strategic logistics platform

Less than three hours flight from European cities and the Netherlands, Tunisia has a privileged geographical position that is at the heart of the Euro-Mediterranean logistics chain, with a strategic logistics platform.

Skilled workers

Skilled workers with a set of technical and professional knowledge. we can find all trades, mechanics, electricians, and technicians of all kinds of fields. Skilled workers in Tunisia are the result of formal education, traineeships, and professional training centers

A Gaz pipeline

A Gaz pipeline which delivers Gas from Algeria to Italy runs directly past our hectares of land. Therefore we have a fast an efficient access to Gaz.

Geothermic water

In the Tunisian desert south and taking into account the scarcity of water, the use of the geothermic water was an opportunity to develop agriculture sector, were we used for tomatoes irrigation under green houses.

Exceptional quality of the sun light

Our success is not only summed up in our perfectionism in tomato production but even more in the exceptional quality of the sun light in Hicha region that nourishes tomatoes and gives them better quality and sweet taste.

Pleasant climate

Hicha, Hamma enjoys a particularly pleasant climate throughout the year, thanks to an important coastal part and the proximity of the desert. Compared by the Netherlands, the climate is warmer and sunnier. The beautiful weather of Tunisia is very good for growing tomatoes.

Quality is a top priority